Revenue Planning Using Enterprise FreeForm Applications

Presented by Vatsal Gaonkar, PwC

Revenue modeling is one the most important functions of the FP&A (Financial Planning & Analysis) team in an organization. FreeForm applications in EPM Cloud provide an ability to track revenue metrics at an actionable granularity, thereby providing a seamless metrics planning and reporting solution that integrates and drives revenue planning. The presenter will discuss both target personas (the who) and customer journeys (the how) in FP&A organizations when they use metrics planning to drive revenue planning across industries such as Health Care, High Tech, Manufacturing, and Insurance.